Privacy Policy

This Privacy Policy explains how The TSG Group collects, uses, shares and retains personal information through our website and related online interactions.

Our marketing targets the United States. If you access our site from outside the United States, you understand that your information is processed in the United States.

• Personal information means information linked or reasonably linkable to an individual or household.
• Sensitive personal information means categories treated as sensitive under certain laws, such as precise geolocation, account login credentials and payment card details.
• Targeted advertising means ads selected based on personal information from activity across nonaffiliated sites or services.
• Sale and share have specific legal meanings in some states. Sharing often includes cross-context behavioral advertising.

A) Information you provide

We collect information you submit through forms, phone calls, email, text messages or direct communications, such as:

• Name
• Business name
• Email address
• Phone number
• Message content and project details you choose to provide
• Scheduling details when you book a call
• Communication preferences, including your text message consent choices
• Records of communications

B) Information collected automatically

When you visit or use the site, we collect:

• IP address
• Device type, browser type and operating system
• Pages viewed, links clicked, time spent and referral source
• Approximate location derived from IP address
• Cookie identifiers and similar tracking identifiers
• Event data tied to site actions, such as form submissions and button clicks

C) Advertising and measurement data

We run advertising through Google, Meta and LinkedIn. These platforms and their partners use pixels, cookies and similar tools to:

• Measure performance
• Attribute conversions
• Build remarketing audiences
• Reduce fraud and improve ad delivery

D) Google Analytics

We use Google Analytics to understand site usage and improve performance. Google Analytics uses cookies and similar technologies to collect information about your interactions with the site, including pages viewed, approximate location derived from IP address, device and browser details, and related analytics events.

Google offers a browser add-on that blocks Google Analytics from sharing information with Google Analytics for supported browsers.

E) Client production and mailing data for service work

If you hire us for printing, direct mail, fulfillment or related services, you or your data provider supplies production and mailing data. This often includes names and addresses of recipients.

We process this information to produce, personalize, print, fulfill and deliver your work, and to support service operations.

F) Future features

Online payments. If we add online payments, checkout runs through a third-party payment processor. The processor receives payment card data on its systems. We receive transaction and confirmation details, plus billing contact details.

File uploads. If we add file uploads, we collect the files you submit and the information contained in them. We use uploaded files to produce work, provide proofs and support your order or request.

We use personal information to:

• Respond to inquiries and provide quotes
• Provide services you request
• Manage client relationships and customer support
• Send marketing emails through HighLevel when you sign up and when permitted by law
• Send text messages you have agreed to receive, as described in Text Messaging (SMS)
• Send operational messages tied to an active relationship, such as proofs, production updates and service communications
• Run Google Analytics reporting and site performance analysis
• Run advertising, remarketing, conversion tracking and attribution reporting
• Maintain quality control, prevent fraud and protect site security
• Maintain business records, accounting records and audit logs
• Comply with legal obligations and enforce agreements

We use cookies, pixels, tags and similar technologies for:

• Site functionality and preferences
• Analytics and performance measurement, including Google Analytics
• Advertising and remarketing, including Google, Meta and LinkedIn

Cookie controls

You control cookies through your browser settings. Blocking cookies affects some site features and measurements.

We use Twilio for call tracking and call routing tied to marketing campaigns. This involves call and messaging metadata such as:

• Caller number
• Time and duration
• Routing and campaign attribution
• Call outcome details, such as connected or missed

Call recording

If we record calls, we provide notice at the start of the call where required by law.

We share personal information with these categories of recipients:

A) Service providers and processors

We share information with vendors that support our operations, such as:

• Website hosting, security and performance providers
• HighLevel for CRM, email and text message delivery
• Twilio for call tracking and call routing
• Google Analytics for site analytics
• Advertising and measurement partners for ad delivery and reporting

B) Professional advisors

Attorneys, accountants, insurers and consultants for business operations and compliance.

C) Legal, safety and rights protection

Courts, regulators, law enforcement and other parties where required by law or legal process, or to protect rights, safety and property.

D) Business transfers

A buyer, successor or transaction counterparty during a merger, acquisition, financing or sale of assets.

We keep personal information for as long as needed for the purposes in this policy, based on:

• The nature of the relationship
• The type of information
• Business record requirements
• Legal, tax and accounting obligations
• Dispute resolution and enforcement needs

Service and production records

We retain job files and production records for operations, reorders, quality control and business records, subject to contractual terms and legal obligations.

We use administrative, technical and physical safeguards designed to protect personal information. This includes access controls and encryption in transit for the website.

The site is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Marketing emails include an opt-out mechanism and our physical address. You can opt out through the unsubscribe link in any email, or by emailing rob@tsgprinting.com.

If you give us your mobile number and check the consent box on one of our forms, we may send you text messages about your request, appointment reminders, project updates and, if you separately agree, occasional marketing messages from The TSG Group.

Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, or HELP for help. You can also contact us at 516-292-1505 or rob@tsgprinting.com.

Our full text message terms are in our Terms and Conditions.

Some U.S. state laws give residents privacy rights. Where those laws apply to our business, rights include:

• Access to personal information
• Deletion
• Correction
• Data portability
• Opt out of targeted advertising
• Opt out of sale or sharing as defined by law

California: California provides a right to opt out of sale or sharing and recognizes opt-out requests submitted through a user-enabled Global Privacy Control.

Colorado: Colorado requires covered businesses to recognize and honor opt-out preferences sent through a universal opt-out mechanism starting July 1, 2024.

Connecticut: Connecticut requires covered businesses to honor opt-out preference signals starting January 1, 2025.

We treat a Global Privacy Control signal as an opt-out request for sale or sharing where required by law.

Where required by law, we also honor other opt-out preference signals that meet applicable technical requirements, including signals used to opt out of targeted advertising.

To submit a "Do Not Sell or Share" request, email rob@tsgprinting.com with the subject line Do Not Sell or Share. Include:

• Your name
• The email address you used with us
• Your state of residence

After we receive a valid request, we stop sale or sharing where required by law unless you later authorize it again.

Email rob@tsgprinting.com with the subject line Privacy Request. Include:

• Full name
• Email address used with us
• State of residence
• Request type: access, delete, correct, portability, opt out of targeted advertising, or opt out of sale or sharing
• Details to help us locate the relevant information

Verification

We verify requests by matching the information you provide to information in our records. We request additional information where needed to protect against fraud.

Authorized agents

If you use an authorized agent, the agent provides proof of authorization. We also verify your identity directly where required.

Non-discrimination

We do not discriminate against you for exercising applicable privacy rights.

Appeals

Where a state law provides an appeal right, reply to our decision email with the subject line Appeal.

This section applies to California residents where required.

Categories collected

• Identifiers, such as name, email address, phone number and IP address
• Internet or network activity, such as pages viewed and interactions with the site
• Approximate geolocation derived from IP address
• Professional or business contact information you provide
• Communications and inquiry content
• Inferences used for measurement and audience building tied to site interactions

Business purposes

• Provide quotes and services
• Customer support and communications
• Marketing and advertising performance measurement
• Analytics and site improvement, including Google Analytics
• Security and fraud prevention
• Legal compliance and recordkeeping

Retention

We retain information for the periods described in Data Retention.

Sensitive personal information

We do not request sensitive personal information through the site. If you provide it, we use it to provide services, prevent fraud and comply with law. We do not use sensitive personal information to infer characteristics.

The site links to third-party sites and services. Their privacy practices control their collection and use of information.

We post updates on this page and update the Last Updated date at the top.

Questions about this policy? Contact Tri Star Graphics Inc., doing business as The TSG Group, at 75 Sealey Ave, Hempstead, NY 11550, by phone at 516-292-1505, or by email at rob@tsgprinting.com.