Non‑profit communications should inspire action, not just occupy a mailbox. With The TSG Group, you get strategy, design, union‑certified printing and mailing under one roof. Our Allied Printing Trades Council union label—known as the union bug—assures your supporters that their donations fund ethical labor and quality craftsmanship. We produce personalized mailings that resonate with donors, and we handle everything from lists and creative to drop‑off at the post office.
You send appeals, newsletters and reports… donors barely respond. You juggle design, printing and mailing vendors, only to miss deadlines and budget targets. You want the union bug, but printers don’t understand why it matters and most can’t even offer it.
You don’t need “more mail.” You need mailings that inspire support and reinforce your values.
We start with your mission, fundraising goals and donor
segments. We review past campaigns and recommend appeal timing, ask levels and messaging.
We build and clean lists: house donors, lapsed donors, look-alikes or geographic segments. We handle NCOA, deduping and postal presorting so you reach the right supporters.
Our writers and designers craft direct response pieces
with clear headlines, heartfelt messages, suggested donation amounts, deadlines and multiple ways to give. We include your brand elements while keeping the ask front and center.
We print on HP Indigo 7-color presses for consistent color and sharp personalization. Our union-certified facility handles matching letters and reply devices, addressing, barcoding, inserting and tabbing.
We presort, apply your Non-Profit or First-Class permits and
drop at USPS entry points that match your timeline and budget. We can coordinate triggered follow-up mail tied to events or donor actions.
We track donations and response by list and appeal. With Share & Mail integration, you can see online and offline responses linked to each mail piece.
You get every format you need in one place:
We also support:
We build campaigns and produce materials for:
Our team understands compliance, union labeling and the timing needs of year-end appeals, capital campaigns and event fundraising
We support non-profit organizations throughout the tri-state area including Nassau County (Hempstead, Mineola, Garden City), Suffolk County (Huntington, Islip, Smithtown), Queens, Brooklyn, Manhattan, the Bronx, Staten Island, Westchester, Rockland, Bergen County NJ, Essex County NJ, and Fairfield County CT.
We build long-term client relationships through responsiveness, consistency, and results.
Yes. We work with organizations that hold USPS Non-Profit Standard Mail authorization. We apply your permit to eligible mailings and presort to qualify for the lowest available postage rates.
The union bug is the Allied Printing Trades Council label printed on your materials. It signals to donors and supporters that your organization values fair labor practices. For unions, advocacy groups, and mission-driven organizations, it builds trust and reinforces credibility.
We produce personalized fundraising letters with reply cards and envelopes, year-end appeal packages, annual reports, event invitations, donor recognition booklets, newsletters, self-mailers, and postcards — all from our in-house union facility.
Yes. We handle list building, NCOA (address updates), deduplication, and postal presorting. We can also segment by donation history, lapsed donors, or geographic area to improve response rates.
Yes. We personalize letters with donor names, suggested ask amounts, giving history references, and targeted messages by segment. Personalization consistently improves donor response and average gift size.
Tell us about your mission, donors and goals. We’ll outline a non-profit printing game plan, estimate pieces, postage and timeline, and show you how union-certified printing can elevate your next campaign.
